Ramadevi

  Introduction The concept “datalayer” is usually presented as the enabler to implement a lot of digital advertising/analytics projects. But datalayers stay unclear for many actors. This article will introduce the datalayer by explaining simply what it is, the business advantages and the state of mind to adopt in order to successfully launch a project involving a datalayer. What is a datalayer? Conceptually, a datalayer is a data structure which enables you to organise data to reach business requirements and goals. In other words, a datalayer is a bridge between website data and tags implemented on your website. This structure will contain all custom data that you want to process from your website, for example, to other applications like analytics tools or marketing platforms. Concretely, a datalayer is a JavaScript object that allows to capture, contextualize and track information provided by users and their behaviour within a website and leverage it in analytics environment, adve...

sedgevision

Google Analytics periodic table In 2013,  the original Periodic Table of Google Analytics, and with the release of Google Analytics 4, it’s time to update. To make things simpler,  a visual display of all the powerful options Google Analytics offers is given  This visual tool is here to help you simplify and organize the many components of Google Analytics 4 and understand how they relate to one another.    To see the best information regarding google analytics periodic table... just click the given link   periodic table