ABC module by Ramadevi

The ABC module in GooGle Analytics is given below:

Google Analytics is the most popular website analytics software in the world. It allows site owners to see information about how users find, interact, and navigate between the pages of their website. Common reports that people use in Google Analytics include traffic sources, popular landing pages, bounce rate, conversion rate and page views.

Google Analytics “Home”

Inside your Analytics account, the “Home” page is the first thing you’ll see when you log in. It shows you a quick overview of your site’s recent performance, including users, sessions, bounce rate, session duration, traffic sources and more.

Users: the number of people who have visited your site. (Formerly known as “Unique Visitors”).
Sessions: the number of times people have visited your site (previously called “Visits”)
Bounce Rate: without getting too technical, this is basically the percentage of time people come to your site and immediately leave without looking at multiple pages or doing anything else. Lower bounce rates are generally better.
Session Duration: how long people stay on your site. Generally, longer session durations are better.
Traffic channel: This is a high-level overview of where your traffic comes from. It’s divided into categories like “Organic Search”, “Direct”, “Social” and “Referral”.
Real-time: This is activity that’s happening on your website right now. In my experience, this is more of a fun feature than anything that’s super useful or actionable.

Sessions and Users

This is an overview of how many people have visited your site (and how many times they visited) over a certain time period.

The “Audience” Section

The Audience report in Google Analytics is the best place to see more detailed information about who your visitors are and what they have in common. This information can help you tailor your content to appeal to your target audience.

There are nine different audience report categories in Google Analtyics:

Demographics: split data by gender (female or male only) and age range (18-24, 25-34, 35-44, 45-54, 55-64, 65+)
Interests: view audience lifestyle categories called Affinity Categories (e.g. Light TV Viewers, Travel Buffs, Technophiles) and product-purchase intent called In-Market Segments (e.g. Business Services, Employment, Education)
Geo: This report shows you where your visitors live… and what languages they speak.
segment analytics by language and location
Behavior: segment by users’ browsing behavior (e.g. New vs Returning, Frequency & Recency, Engagement)
Technology: segment by browser, operating system, and ISP (Internet service provider)
Mobile: view visitor device types (i.e. desktop, mobile, tablet)
Cross Device: see when users use multiple device types to browse your website
Custom: create and edit your own audience (see the FAQs below for a how-to)
Benchmarking: compare your audience data with aggregated industry data

The Acquisition section

In these reports, you can learn what marketing channel brings you the most (profitable) traffic; for example, it can be organic traffic, visitors from social media, referral traffic, and more.

By examining Google Analytics Acquisition reports, you can learn more about the performance of a specific campaign and modify your budget if you determine it’s not giving you the desired results. You can also learn where you should allocate your budget in the future since various metrics you can track allow you to identify the most successful campaigns and traffic sources.

The Acquisition report also provides you with valuable insights into your audience’s behavior on your website. In the overview, you can see:

· How your website acquires visitors

· How they behave while using your site

· What pages perform well or underperform when it comes to conversions.

The Behavior section:

The Behavior section reveals what your visitors do on your website. Specifically, the reports tell you what pages people visit and what actions they take while visiting.

Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions.How many of your users are brand new people that have never visited your website before vs. returning visitors.

The behavior consists of the following categories

#1: Overview

The Behavior Overview report provides a graph showing the amount of traffic your website receives and additional metrics.

#2: Behavior Flow

The Behavior Flow report lets you see the path visitors commonly take on your website—from the first page they view to the last page they visit before leaving your site.

This report gives you a visual guide to how long visitors stay on your website and where those visitors end up leaving.

#3: Site Content

The Site Content section contains the following reports about how visitors engage with pages on your website.

#4: Site Speed

Want to know how your website performs in terms of speed? The Site Speed section has crucial reports that identify areas of your website that you may need to optimize.

#5: Site Search

One of the most frustrating changes to Google Analytics in recent years is the loss of organic keyword data. Fortunately, you can still capture some valuable keyword data using Site Search.

Setting up Site Search metrics for your website is simple. Use your website’s search box to perform a search on your website, and then follow the steps in Google Analytics Help to configure Site Search in your website’s Analytics profile. You will then be able to use the following reports.

#6: Events

The Events section in Google Analytics allows you to track specific interactions on your website, such as clicks on external links, file downloads and video plays.

#7: AdSense

Many websites use Google AdSense to generate income from visitors who click on ads published by Google AdWords advertisers.

The AdSense Overview report displays the revenue you’ve generated from Google AdSense on your website along with additional metrics including click-through rates, revenue per thousand impressions and overall impressions.

#8: Experiments

Experiments in Google Analytics allow you to conduct simple A/B testing to see which landing page variations perform best at meeting specific conversion goals.

If you want to optimize for conversion goals such as increased subscribers, leads and sales, then Experiments can help you perfect your landing pages to convert more visitors.

#9: In-Page Analytics

The final component of the Behavior section, In-Page Analytics, lets you view your web pages along with your Google Analytics data. To use this feature, you must install the Page Analytics Google Chrome extension.

In addition to the metrics shown at the top of the page, you’ll see percentages next to each link on the page. Hover over the link to display the percentage and number of clicks the link receives.

The Conversion section contains:

In Analytics, a conversion is the completion of an activity that is important to the success of your business, such as a completed sign up for your email newsletter (a Goal conversion) or a purchase (a Transaction, sometimes called an Ecommerce conversion).

Once you've set up Goals and/or Ecommerce tracking, you can use the Multi-Channel Funnels reports to see how all your channels worked together to create sales.

· Goals

· Ecommerce

· Enhanced Ecommerce

· Multi-Channel Funnels

· Store visits

· Phone Analytics.