Ramadevi

  How to Create a Dashboard with Google Analytics Data Posted by  Tina Nguyen Google analytics dashboards allow you to visualize a variety of different data from your website or web app into charts and tables. Creating a dashboard of your Google Analytics data gives you insights into what’s happening on your website from number of visitors to bounce rate to average time on page. These insights allow you to iterate on your site and create more demand for your product offering. In this tutorial, we’ll explain how to create a simple dashboard with  Google Analytics  data within the platform itself. How to Create a Dashboard with Google Analytics Data Google Analytics stores a lot of insightful data based on your company’s website activity. With that, harnessing the power of Google Analytics doesn’t have to be difficult. While Google Analytics offers useful and pre-made standard reports, you can easily create a customized dashboard with your Google Analytics data that tr...

  Introduction The concept “datalayer” is usually presented as the enabler to implement a lot of digital advertising/analytics projects. But datalayers stay unclear for many actors. This article will introduce the datalayer by explaining simply what it is, the business advantages and the state of mind to adopt in order to successfully launch a project involving a datalayer. What is a datalayer? Conceptually, a datalayer is a data structure which enables you to organise data to reach business requirements and goals. In other words, a datalayer is a bridge between website data and tags implemented on your website. This structure will contain all custom data that you want to process from your website, for example, to other applications like analytics tools or marketing platforms. Concretely, a datalayer is a JavaScript object that allows to capture, contextualize and track information provided by users and their behaviour within a website and leverage it in analytics environment, adve...